So here’s the thing, as a customer, our basic needs really haven’t changed much in the last 1000 years or so. We get hungry so we eat, we work because we need money (lottery winners and really rich people aside), we play because well it’s fun, and we sleep so we can do it all again tomorrow. What has changed, however, is the size of the marketplace; the number of businesses competing in that marketplace; the way we can communicate with each other and businesses and the expect