So here’s the thing, as a customer, our basic needs really haven’t changed much in the last 1000 years or so. We get hungry so we eat, we work because we need money (lottery winners and really rich people aside), we play because well it’s fun, and we sleep so we can do it all again tomorrow. What has changed, however, is the size of the marketplace; the number of businesses competing in that marketplace; the way we can communicate with each other and businesses and the expect

Are you fulfilling the unexpressed wishes and needs of your customers? The Ritz-Carlton is and considers it so important they have the message stamped into their credo and their service values. They make it their business to anticipate and be responsive to their clients expressed and unexpressed wishes and needs. If you want your company to be even remotely considered to be the best in service, to start differentiating yourself from the hordes of competition that exists out t