I know it’s a really weird title for a blog post but bear with me, it will all make sense when you start reading. Ok so I will come clean: I can be a bit of a princess now and again. Heard of the Princess and the Pea story? For me, it’s more like the princess and the downright dirty story. If I walk into any business, big or small, value or high end, my little dirt detection antennas fire up, and boy don’t even get me started on public bathrooms. So imagine my shock, immediat

So here’s the thing, as a customer, our basic needs really haven’t changed much in the last 1000 years or so. We get hungry so we eat, we work because we need money (lottery winners and really rich people aside), we play because well it’s fun, and we sleep so we can do it all again tomorrow. What has changed, however, is the size of the marketplace; the number of businesses competing in that marketplace; the way we can communicate with each other and businesses and the expect